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At a recent conference for social media influencers in Texas, a pink neon sign blared, “Let Authenticity Lead the Way.” That word, “authenticity,” appeared countless times, even at a yoga session where the instructor urged attendees to “find your authenticity” while in certain poses. Good morning, Quartz readers! At a recent conference for social media influencers in Texas, a pink neon sign blared, "Let Authenticity Lead the Way." That word, "authenticity," appeared countless times, even at a yoga session where the instructor urged attendees to "find your authenticity" while in certain poses. Authenticity is what influencers are supposed to lend the brands they promote on Instagram and other platforms. Marketers value their content as more honest and grounded than traditional advertising. But this central tenet of the influencer eco

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