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Plus, GrantStation next week, website and digital ad trends for 2021, the second round of PPP loans, and more.

View in browser 7 Steps to Prepare for an Effective Nonprofit Facebook Ad Campaign   Advertising on Facebook is a great — and affordable — way to reach your nonprofit's supporters. And since social media algorithms are making it harder for organic posts to reach your followers, there's never been a better time to launch a campaign. Here's everything you need to know to get started.  LEARN MORE 4 Nonprofit Website Trends for 2021 Whether your nonprofit has an existing site or you're starting from scratch, here are the top four website trends for 2021. 6 Best Practices for Nonprofit Digital Advertising Success As we said above, there's never been a better time to boost your visibility and reach with a well-targeted ad campaign. Here are six more best practices to set you up for success. The Second Round of PPP Loans: What You Need to Know The new relief package features a $284 billion second round of PPP loans. Nonprofits with at least a 25 percent revenue drop in any quarter of 2020 (compared with 2019 revenues) can apply for a second forgivable loan. Here's what you need to know. Apps to Address Food Insecurity in 2021 The U.S. Department of Agriculture reports that nearly one in four households are experiencing food insecurity. Check out this roundup from our recent Public Good App House demo event featuring exciting new apps built to address this crisis. Does your nonprofit use WhatsApp groups? Donate your brain in the TechSoup Community Forums and tell us about your experience. Free Webinars from TechSoup Why Measuring the Impact of Doing Good Matters   February 16, 11 a.m. Pacific time: Tracking your nonprofit's impact not only improves the services you provide, but can also tell an important story for fundraisers and grantmakers. Learn how taking a quantitative approach to measuring social impact has changed the trajectory for one nonprofit and how the online software tool QuestionPro has accelerated this effort. JOIN US FEBRUARY 16 Grant Writing in 2021: What's Different and What's the Same?   February 18, 11 a.m. Pacific time: How do we move forward in our grant writing strategies in 2021? During this webinar, we will discuss trends in giving, what has changed, and what remains the same so we can weather the storm and continue providing important, mission-driven services. JOIN US FEBRUARY 18 And don't miss our special $79 GrantStation promotion next week, only available February 23 – 24! Help | Contact Us | Privacy | Anti-Discrimination TechSoup, 435 Brannan Street, Suite 100, San Francisco, CA 94107, United States Unsubscribe Manage preferences You are receiving this email because you are registered with TechSoup. All products available through TechSoup are generously discounted or donated by our partners in support of the nonprofit community. The administrative fees partially support TechSoup operations. Copyright © 2021 TechSoup Global.